How to earn more money with these 6 types of funnels?
Funnels will make you the real money. They will give you peace of mind that if I put X amount of money in ads then I will get X + Y amount of money in return because I have a system of funnels in place.
In this blog post, I am going to tell you about the 6 types of funnels in marketing to make more money in India. I learned this from Siddharth Rajshekar. Let’s go.
1. Whatsapp Nurturing Funnel
Whatsapp marketing funnel can be used when you know that your target audience does not have a high affordability factor. It is for your low ticket products of upto 2000 Rs.
This is how a Whatsapp Marketing Funnel will work for you:
- Drive traffic through Facebook Ads/Google Ads to a landing page
- Capture leads on the landing page by offering them a lead magnet.
- Get them into a WhatsApp group and give your lead magnet which they opted in for
- Keep nurturing them with informational content according to the lead magnet you provided.
- Answer people’s questions in the group
- Finally, sell your 1000Rs or 2000Rs product.
- Keep adding value to your group members
Pros:
- You build a community of people.
- People get used to buying from you easily because of a low ticket offer
Cons:
- It may become time-consuming to manage the group as your number of leads increase to 1000’s
2. Direct sales funnel
This is a straight forward sales funnel like proper selling. This funnel too is for low ticket offers. Approximately for up to 2000Rs.
This is how a Direct Sales Funnel Works:
- Drive traffic through Facebook Ads/Google Ads to a landing page
- Capture leads on the landing page in order to nurture them in the future by offering a lead magnet.
- Immediately send them to your sales page to your product with the payment link
Pro:
- Fully automated and you do not need to manage any group.
Cons:
- No engagement between people buying your product and hence no community is built.
- Your product should be super engaging and useful. Or else, people will not use it and your brand value will decrease.
3. High Ticket Consulting Funnel
This funnel is for all the experts in the industry. Their products/services cost above 100000 Rs. Usually, it is used by consultants.
This is how a High Ticket Consulting Funnel works:
- Drive traffic through Facebook Ads/Google Ads to a landing page
- Capture leads and sends them a survey where you ask them relevant questions regarding their requirements and their budget.
- Do a strategy call with them if they are qualified and then close the deal with your product.
Pros:
- High ticket funnel
- You can qualify people by seeing their answers in the survey whether they can really afford your product/service.
Cons:
- You need to have a team of good closers who know how to communicate with the client and solve their problem
- You have to solve a big problem looking at the price you are charging.
- One to one is going to take time
4. Live Webinar funnel
This webinar funnel is used by many digital marketers to sell their info products. Products can range in the price bracket of 5000Rs to 10000Rs.
This is how it works:
- Drive traffic through Facebook Ads/Google Ads to a landing page
- Capture leads for a free live sales webinar on a particular topic
- Conduct the sales webinar and close at the end
Pros:
- Highly profitable because the selling here happens one to many
- Being live build trust in people about your brand
- You can disqualify people in the webinar itself before pitching your product
- Course completion rate is high if done right
- Highly scalable and profitable wrt the ad spends
Cons:
- You need to ensure the show-up rate in the webinar is high. 40 % to 50% of registrations showing up is good enough.
- You need to be good at engaging people for at least 1 hour non-stop.
5. Paid webinar model
This is the same as the above Live webinar model but the only difference here is that the live webinar that you will be conducting will be a paid one. SO what ends up happening is that your show-up rates are high because people have paid some amount of at least 100Rs.
Pro:
- Show up rate is high in a live webinar
Con:
- Actual people in the webinar are less
Always keep in mind during these webinar funnels is that your CPA should be good enough such that you are profitable and have the money to spend on ads for the next batch of webinars.
CPA (Cost Per Acquisition) = Amount spent on ads to bring people to the webinar /Revenue made by selling in the webinar
6. A hybrid type of funnel
The hybrid type of funnel combines all the qualities of all the above funnels. Why? So, the amount of money made is high.
How? Let’s find out
- Drive traffic through Facebook Ads/Google Ads to a landing page
- Capture leads and sends them to a Facebook group/Telegram group or Whatsapp group
- Nurture them with informational content
- Pre webinar orientation series of videos or live sessions and sell over here also
- Conduct the sales webinar and close at the end
The Pro and Cons of this type of funnel is the same as previous live webinar funnels. The only extra pro here is that the number of times people get the chance to buy your product increases.
The chances of people buying in the final webinar increases because of the nurturing done by you previously.
Conclusion
This is how funnels will make you earn more money. Do you agree now? These were the different types of sales funnels that you can use as your marketing strategy.
Share this article with your friends and let them know how to make more money with different types of funnels. Also, comment below which type of funnel are you going to use?
Also read: 19 Awesome Types Of Content For Marketing Funnel Stages
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