30 Kickass Copywriting Secrets By The Top Experts

This blog post is all about giving you a simple checklist to see if you are writing your copy correctly, which will increase conversions. 

The aim of this blog post is to give you a quick Kick-ass Copywriting Secrets checklist. This is what you should try to include in your copy. 

No nonsense kick-ass copywriting secrets checklist.

1. Know your customer well before writing by creating a customer avatar 
2. Do the research on your product 
3. Have a clear idea of what you are selling 
4. Write like you are talking to a friend
5. Aim to solve their problem by first connecting with them emotionally
6. Write with passion. Read the blog post on how to write with passion here
7. Use the power of stories 
8. Find your voice. Use 1st person, 2nd person or 3rd person point of view while writing your copy
9. Always show them the future benefits that your prospect will get after they use your product 
10. Show them how their status will change or how they will feel and how their average day will change if they use your product 
11. Know your unique selling proposition and Statement of value
12. Persuade your prospect as much as possible. Follow up with them if they leave your landing page or sales page without buying. Retarget them
13. Use Power words in your copy like ‘Incredible’, ‘Secret’,’Mind-Blowing’, etc
14. Weave emotions through your words in your copy
15. Show empathy towards them and target their insecurity.
16. Don’t always use ‘you’.You can use ‘I’,’ We’,’ He’ or ‘She’
17. Show your credibility in your copy in the form of your testimonials, data, facts, etc
18. Show what impact has your product bought on people
19. Spend more time on writing headlines. Keep it unique,useful,urgent and ultra-specific
20. Include only one Call to Action
21. Show them there is nothing to lose by giving them a warranty or money-back guarantee
22. Don’t Overuse words
23. Start with excitement
24. Keep it simple
25. Use Active Voice
26. Get to the point
27. Use the PS Section to include more credibility or urgency.
28. Use short sentences and use contractions for more emphasis (It’s, Don’t instead of It is and don’t)
29. Take the breath test. Meaning if you read your copy while walking fast and you are out of breath, then you have to cut it down and 
30. Final Amazing Copywriting Secret is,  look at the famous copy’s and write them down 5 to 10 times. You will start writing better by yourselves

Must Read the book: The Adweek Copywriting Handbook

Watch This Video:

https://www.youtube.com/watch?v=rT7adLpMZkw

Conclusion

These were the copywriting tips for beginners. II hope you found this blog post useful. If yes, then comment below. Thank you for reading and I hope you apply it in your next copywriting project.