Popular Example of Content Marketing that will Inspire you

No, I am not talking about Gary Vee.

Although he is very good in content marketing. But, I wanted to give you an example of someone to whom we Indians can relate to better. 

Maybe you guessed it. Yes, I am talking about Pratik Singh Chaurasia aka Digital Pratik – One of the finest example of Content Marketing experts.

Content is king. It builds trust, authority and hence eventually a personal brand. But Digital Pratik understands this very well and we can see the amount of FREE content he is putting up on all the social media channels.

Well, there are many other good example of content marketing experts in India. The main reason I selected Digital Pratik is that he focuses on all the possible social media and marketing channels. Others focus on going only on a few specific channels. 

So, let’s get right into it   

Why is content marketing so important to Digital Pratik?

100 pieces of content is what Digital Pratik puts out every single day. 

All the channels combined.

There must be a reason to do so. The answer is Content Marketing Strategy. 

Content Marketing Strategy is nothing but building content for the funnel for which he is nurturing. There is funnel in place. Specific pieces of content are being made by him for the top of the funnel (TOFU) , middle of the funnel (MOFU) and bottom of the funnel (BOFU) audiences.

So, at the BOFU, he is having his products and services like consulting calls and speaking assignments. Maybe there are a few other products too. At the end of the day, content marketing is done to drive people from TOFU to BOFU so that the business gets more sales for their products and services.

So, what did you learn from this? First, create a product/service. It can be anything like an ebook or a simple mug or something to a complete full-fledged product like consulting, or an online course or mentorship, etc.

Then, create content for the different stages of the funnel and drive traffic and eventually conversions. What type of content to create? I would cover this in a different article.

How does he do it ?

I had seen one of his videos in which he said that he creates a few huge pieces of content whenever he has the opportunity. Suppose, he is going to give a speech on a particular topic. 

Then he would record that whole speech and then fragment it into smaller pieces of content across all his social media handles.

He has maintained folders, month-wise where he stores all the big pieces of content. Now he can sit and pull out all the valuable short pieces of content from there and then distribute. 

Document don’t create and Learn apply and share is his mantra. Notice, he didn’t say learn MASTER, apply, and share. The key is to just share it if you have applied for it. 

Similarly what you can do is maybe, write a long blog post. Then, all you have to do is repurpose that post into a video, images, infographics, podcasts, etc. 

Repurposing your main pieces of content is the key here.

It does not matter if your main piece of content is text, video, or audio.

So wasn’t this a good example of content marketing in India?

Other Examples of content marketers

OK, so now let us look at a few other example of content marketing experts who focus on a few channels of communication and are consistent with it. There are many other excellent people who are coming to mind right now but let me just go ahead with these ones.

We will take a look at their Content Marketing Funnels. 

Mumbiker Nikhil

Consistency and authenticity are what defines Mumbiker Nikhil. Posting 5 to 6 videos a week he entertains a lot of free content on Youtube. 

So, his TOFU content is his youtube videos and Instagram posts, and MOFU and TOFU content are also the same. But, what ends up happening is that the audience loves him and hence people buy his merchandise, affiliate products, and also brands contact him for paid collaboration.

Digital Deepak

One of India’s top digital marketers. Digital Deepak’s main content platform is Email marketing, blogging, and Webinars.

People become aware of him through his free webinars and social media presence. When a person moves into his MOFU, he nurtures them through his email marketing content and then finally for his BOFU, he gives away free Ebooks, Demos of his SAAS products which then leads us to buy his products and services like digital marketing courses and consulting. 

Gaurav Gurbaxani

If you want to learn to freelance then Gaurav Gurbaxani can be your mentor. 

His TOFU content is Free Webinars, his Facebook groups live sessions and then we have mentorship on freelancing and digital marketing courses by digitalmarketer.com themselves. 

Conclusion

All the common things among all the examples of content marketing masters over here are that they have something to sell and they know the importance of building a personal brand. They are consistent and just learn, apply, and share as said by Digital Pratik. 

Most importantly they have a CONTENT MARKETING strategy in place for their business. 

If you have read this article till here then thank you so much. Share this article with your friends and comment below didi you learn something new about content marketing? Are you inspired to start your journey in content marketing? What is your niche? Comment below.

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