How to Write Better AI Prompts for Marketing
There I was, staring at my AI assistant like it had just stolen my lunch. I had poured my heart into a prompt, expecting it to spit out something groundbreaking—only for it to give me the digital equivalent of a shrug.
“Surely,” I thought, “I’m not the problem. The AI is just… broken, right?”
Spoiler alert: The AI wasn’t broken. I was just terrible at asking the right questions. It turns out that getting great results from AI is like making the perfect cup of coffee—you’ve got to measure, tweak, and know the recipe.
Once I cracked the code, I felt like I’d unlocked AI superpowers. And today, I’m here to share those hacks with you!
So buckle up! Here are six tried-and-tested prompting hacks that will show you how to write better AI prompts for marketing and take your AI game from “meh” to “marvelous.”
6 AI Prompting Hacks to Get Better Results
1⃣ Ask Open-Ended Questions
Imagine walking up to someone and saying, “What’s 2 + 2?” They’ll give you “4” and walk away. But what if you asked, “What’s the best way to spend $4 to grow my business?” Now, you’ve got a conversation going!
AI works the same way. If your questions are basic, your answers will be too. Challenge it with open-ended prompts that make it think.
Example Prompt:
“What additional information do you need to [achieve X]? Explain why it’s important.”
Why It Works:
- Encourages deeper AI analysis
- Helps uncover missing details
- Makes AI act like a brainstorming partner
2⃣ Play the Role Game
AI can be anything you want—a brilliant strategist, a legendary entrepreneur, or even your wise old mentor. Why not take advantage of that?
Example Prompts:
- “Pretend you’re [Steve Jobs/Einstein/etc.]. How would you tackle [problem]?”
- “You’re my mentor, and I’m new at [task]. Walk me through it step-by-step.”
Why It Works:
- Forces AI to approach problems creatively
- Gives insights from different angles
- Helps simplify complex topics
3⃣ Demand Variety
When I asked AI for a single blog headline, it gave me… a single headline. Not helpful. Now I ask for five options, and suddenly, it’s like I’ve walked into a brainstorming party.
Example Prompt:
“Give me five unique solutions to [problem]. One must be unconventional!”
Why It Works:
- Pushes AI to think beyond generic responses
- Sparks more creative ideas
- Helps compare and choose the best option
4⃣ Reverse-Engineer Prompts
Ever wanted to ask a question but didn’t know how? Let the AI figure it out for you.
Example Prompt:
“Here’s my ideal result: [specific output]. Create the perfect prompt to achieve this.”
Why It Works:
- AI builds the best version of your request
- Saves time structuring prompts
- Ensures clarity and precision
5⃣ Break It Down
Big projects can overwhelm AI (and me). So, I feed it bite-sized chunks.
Example Prompts:
- “What should I consider for [task]?”
- “What’s the best approach for [subtask]?”
- “Combine everything into a final recommendation.”
Why It Works:
- Helps AI provide structured answers
- Makes complex tasks manageable
- Reduces confusion
6⃣ Self-Reflection for AI
What if AI could grade its own work? Turns out, it can.
Example Prompt:
“Review your last response. What could be better, and why?”
Why It Works:
- Improves AI responses with self-analysis
- Helps refine results further
- Encourages more accurate outputs
Key Takeaways
- Get Creative with Roles: Asking AI to think like a specific expert will unlock sharper insights.
- Think Like a Teacher: Reverse engineering forces AI to teach you how to ask better questions.
- Iterate and Improve: Don’t settle for the first answer. Push AI to refine and expand.
FAQ: AI Prompting Questions Answered
Q1: What is a good AI prompt structure?
A: A great prompt should be clear, specific, and goal-oriented. Break complex tasks into steps, and ask AI to role-play if needed.
Q2: How can I make AI responses more creative?
A: Use prompts that encourage variety and challenge AI with constraints (e.g., “Give me an unconventional solution.”)
Q3: Why is my AI giving generic answers?
A: You’re probably asking generic questions. Try open-ended prompts, specify roles, and demand multiple responses.
Conclusion
Learning how to write better AI prompts for marketing is like learning to ask better questions in real life. The more you tweak and refine, the better your results will be.
Start experimenting with these hacks today, and soon you’ll be getting AI-generated insights that are as good as (or even better than) human ideas.
So, which hack will you try first? Drop a comment below! 
